What Makes People Want to Use a System?

Whether we’re talking about public transportation, local food shares, or community forums, we believe that you can’t expect people to use a system just because it’s healthier or the civically minded thing to do.

What does it tell you that the riders at this bus stop installed a couch? Would you ride the bus more if you could wait in comfort? Maybe you’d no longer care if the bus was on time. Or perhaps something else is more important than comfort.

By digging deeply into people’s behaviors and motivations we can develop much better solutions.